Séminaire « The Comparative Advantage of Destination Countries: The Impact of UNESCO World Heritage Sites on International Tourism Flows » – 26 juin 2015

Affiche MarianiSéminaire ouvert au public, en amphi 031, à 14h.

Intervenant: Marcello Maria MARIANI (Université de Bologne)

Alors que plusieurs sites de la région sont candidats pour figurer au patrimoine mondial de l’UNESCO (ex : Parc naturel européen « Alpi Marittime – Mercantour, Promenade des Anglais à Nice) ce séminaire nous amènera à réfléchir sur le facteur d’attractivité touristiques que constituent les sites classés et sur les avantages comparatifs qu’ils peuvent procurer aux pays hôtes. Par une étude économétrique d’un échantillon de données concernant 102 pays sur une période de 10 ans, le professeur Mariani mettra en lumière les relations entre les sites du patrimoine mondial de l’UNESCO et les flux touristiques internationaux. La discussion portera également sur la manière dont ces avantages comparatifs peuvent se traduire en gains de compétitivité, par une meilleure gestion des sites possédant une valeur patrimoniale exceptionnelle.

Résumé :


Cultural Heritage has played and is playing a crucial role for the development of tourism worldwide: not only Cultural Heritage generates cultural value, but it also yields economic value. In fact archaeological and historic sites, museums and monuments besides displaying an intrinsic cultural value are also able to generate further economic value through their commercial exploitation as tourist attractions. As a consequence cutural heritage is being studied in the tourism destination management literature as a relevant pull factor able to increase tourism arrivals. In this article we shed light on the role of UNESCO World Heritage Sites in attracting tourism flows to country destinations. Based on a multivariate regression analysis of panel data related to 102 countries over a 10 years time span, this paper sheds new light on the relationship between UNESCO World Heritage Sites and International Tourist Flows. Our preliminary findings indicate that the number of World Heritage Sites has a positive and statistically significant impact on international arrivals. Other explanatory variables taken into account such as the Gross Domestic Product (GDP) per capita, the international tourist receipts, the Foreign Direct Investment (FDI), the investment in transport with private participation, also have a positive statistically significant effect. The hospital beds have a negative effect. Overall it appears that cultural heritage contributes to the comparative advantage of a destination country (i.e., advantage based on cultural assets the destination is endowed with). However more light should be shed on the way the aforementioned comparative advantage can be translated into a competitive one by better managing extant cultural assets.[/tab] [/tabs]

 

Share Button